Theodor Tobler and his cousin crafted Toblerone in Bern, Switzerland. The name cleverly combines "Tobler" and "torrone" (Italian for nougat) – a sweet fusion from the start.
The iconic triangular shape is whispered to be inspired by the majestic Matterhorn in the Swiss Alps. This mountain connection became official with the 1909 trademark, featuring the Matterhorn image.
Milk chocolate, honey, and almond nougat – the original recipe that made Toblerone stand out with its rich and distinct flavor. It was love at first bite!
Toblerone's popularity soared beyond Switzerland, leading to its own Bern factory and further expansion. It was becoming a global phenomenon.
Toblerone grew! From bite-sized treats at checkouts to giant sharing bars, and from classic milk chocolate to dark, white, and fruity variations, there was a Toblerone for every taste bud.
The Mondelez International family welcomed Toblerone, who continued its global journey under their wing.
The distinctive packaging and triangular prism became symbols of Toblerone's uniqueness. This Swiss souvenir, often associated with travel, melted hearts (and taste buds) worldwide.
From its mountain-inspired shape to its honeyed nougat, Toblerone's story is a delicious combination of innovation and Swiss spirit.